Université de Montréal researchers led a large-scale study that pit 100,000 humans against the current leading generative AI models in an attempt to assess the creative power of both. It's the largest comparative study of its kind ever conducted.

In order to measure what most of us would instantly consider a subjective field, the team used divergent linguistic creativity tasks to score the latest LLMs including ChatGPT, Claude and Gemini, as well as the humans.

"We developed a rigorous framework that allows us to compare human and AI creativity using the same tools, based on data from more than 100,000 participants," said Professor Karim Jerbi, from the Department of Psychology at the Université de Montréal.