
Disney to buy Marvel Comics for $4 billion
• ReutersWalt Disney Co said on Monday it plans to buy Marvel Entertainment Inc for $4 billion in a deal that would add characters like Iron Man, Spider-Man and the Fantastic Four to its entertainment empire.
Disney is striking the biggest media deal of the year so far -- one that will unite the Incredible Hulk and Mickey Mouse -- at a time when the media business is struggling to cope with spending cutbacks by both consumers and advertisers.
This will not end well.
(AP) http://www.toledoblade.com/apps/pbcs.dll/article?AID=/20090831/BUSINESS07/908319965