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In-Store Signs Get Smart
• technologyreview.comShoppers may notice an increased number of electronic displays around them this holiday season—flickering advertisements that can change instantly and show video. Obviously, they're meant to grab shoppers' attention, lure them into stores, and encourage them to buy more. Retailers would like to know how well the signs succeed.
Absent solid information, many stores are hesitant to invest in
electronic signage because installation and maintenance are expensive. A
startup recently acquired by Intel could provide the analytics that
retailers need to decide if these signs are worth the money.
1 Comments in Response to In-Store Signs Get Smart
Yeah, I bet they'll have direct feeds into the Fusion Centers!