The technology industry’s biggest show-and-tell event — the Consumer Electronics Show — is losing its anchor company, Microsoft.
Microsoft said it decided to pull out of CES after the January
2012 show because it no longer fits its needs and its timing does not
always mesh with its product announcements.
We asked, ‘Are we doing something because it’s the right thing to do,
or because it’s the way we’ve always done it?’ ” Frank Shaw,
Microsoft’s vice president of communications, said in a blog post.
With the decision, Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive
product launches over the expensive, days-long Las Vegas blitz in which
thousands of companies compete for the spotlight. And it shows that
events such as CES, run by the Arlington-based Consumer Electronics Association (CEA), is no longer the only way to meet partners and show off new gadgets.