With the decision, Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive product launches over the expensive, days-long Las Vegas blitz in which thousands of companies compete for the spotlight. And it shows that events such as CES, run by the Arlington-based Consumer Electronics Association (CEA), is no longer the only way to meet partners and show off new gadgets.
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Microsoft said it decided to pull out of CES after the January 2012 show because it no longer fits its needs and its timing does not always mesh with its product announcements.
We asked, ‘Are we doing something because it’s the right thing to do, or because it’s the way we’ve always done it?’ ” Frank Shaw, Microsoft’s vice president of communications, said in a blog post.
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