IAC revealed that Vimeo has an audience of more than 100 million unique users, 400,000 paying subscribers and about $40 million in revenue over the past 12 months ending October.

"We have a number of assets that could live on their own," said IAC Chief Executive Greg Blatt. "Vimeo, we believe, is an asset that will reach that status."

 

As a video web site, Vimeo competes with Google's YouTube and other streaming video services though it is known for attracting a niche audience of creative professionals.