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Pharrell Williams partners with G-Star Raw to promote awareness about plastic pollution

 But here's one you might not have seen coming: musician Pharrell Williams is now the creative director of a recycled textiles maker, Bionic Yarn. The company is partnering with G-Star Raw to launch a new collection during Fashion Week, called Raw for the Ocean.

Bionic Yarn is made from recycled plastic PET, some of which apparent is extracted from the ocean. One of the goals of the line is to raise awareness about the massive plastics pollution problem. Fittingly, the mascot of the collection is an octopus.

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