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Gillette Is Working On A High-End Razor That Could Revolutionize Shaving

• Harrison Jacobs and Ashley Lutz
The new ProGlide Flexball is aimed at the high-end market, with the company looking to charge a premium for a complex razor that can supposedly cut hairs 23 microns shorter and miss 20% fewer hairs.
The new razor will come in manual and battery-powered versions for $11.49 and $12.59, respectively. 

Kyle Stock at Bloomberg Businessweek explains why the new razor is so important. 

"Gillette’s new razor will use P&G’s current blades, a total departure from the notorious razors-and-blades model that has characterized the segment since Civil War beards went out of style the first time," Stock writes. 

The new product could boost razor sales. 

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