It runs out of money!
And why would it run out of money?
Because nobody wants the product it's selling!
For early-stage investors, this presents a bit of a conundrum:
If a product doesn't exist yet, how do you figure out if there's demand for it?
And how do you figure it out before you invest?
Recently, we came across an ingenious solution to this question that leverages crowdfunding – and today we're going to share it with you.
It all starts with a "Sixth Sense…"
When I say "Sixth Sense," I'm not talking about special psychic abilities…
I'm talking about a recent campaign we discovered on the crowdfunding site, KickStarter.