Until now, HBO's streaming service, HBO GO, has required users to have an HBO subscription, but in an investor meeting on Wednesday, HBO chairman and CEO Richard Plepler acknowledged that this model excludes the some 10 million homes in the U.S. that are now broadband-only. And that number is only expected to grow. "That is a large and growing opportunity that should no longer be left untapped," Plepler said. "It is time to remove all barriers to those who want HBO."
For those who have been watching the cord-cutter revolution, HBO's move is a long time coming. The HBO GO subscription model has always felt like a half-baked attempt at the over-the-top TV market. Plus, a poorly kept secret about HBO GO has always been that you don't really need a subscription to watch unlimited HBO content online.