But, most of the focus over the past decade has been centered on only one of its many hundreds of phytocompounds: namely, the primary polyphenol in turmeric known as curcumin which gives the spice its richly golden hue. This curcumin-centric focus has lead to the development of some very good products, such as phospholipid bound curcumin concentrate (e.g. Meriva, BCM-95) which greatly helps to increase the absorption and bio-activity of curcumin. But, curcumin isolates are only capable of conferring a part of turmeric's therapeutic power – and therein lies the limitation and hubris of the dominant 'isolate the active ingredient' model.
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