Ford intends to launch 13 new electrified vehicles – which to them maddingly includes not only all-electric and plug-in hybrids, but also conventional hybrids (is this 2006 still?) in the next five years.

Current plug-in offering include the Focus Electric (which gets a range bump to 100 miles later this year) , the Fusion Energi (newly re-styled, with a lower MSRP and more efficiency), and the C-Max Energi.

We don't know how many new plug-ins the new plan includes, but we know that Ford is very cautious about introducing them. Don Butler said that all depends on consumer's willingness to buy plug-ins:

"Electric vehicles, for us, represent a means of attaining some of the efficiency requirements we have. Either fully or partially electrified vehicles will represent up to a quarter of our lineup within the next five or so years. Now, part of that will depend on consumer appetite for those vehicles. We have to make sure that they're desirable, that they meet consumer expectations.

Also, when we look at fuel prices, we need to make sure we get, at least within the U.S., the chance for the government to reassess the standards and understand what's feasible. We can make [the cars], but we need people to buy them."