This weekend at its D23 Expo, Disney offered several new details about its themed expansion land Star Wars: Galaxy's Edge. But it was a much briefer announcement, confirming rumors that the company was working on an immersive, themed hotel set in George Lucas' universe, that offered perhaps the most intriguing hint of where the company sees its parks and resorts businesses going.
Basically, Disney wants to build a Westworld for Star Wars fans.
That sounds like a bit of hyperbole on its face, but as described by Walt Disney Parks and Resorts chairman Bob Chapek, the project amounts to almost exactly that. "We are working on our most experiential concept ever," he told the crowd during a Saturday panel. "It combines a luxury resort with immersion in an authentic environment."