The tweet, which was made by Dawoodi Bohra Women for Religious Freedom (DBWRF), attempted to make FGM, named "khafz" by the group, look like a normal and safe practice.

"My daughters have also undergone khafz, and they're growing up as perfectly as other children of their age," declared the post, which included video testimony of the mother. "As a mother, I can never do anything to harm them."

Despite complaints about the post, Twitter allowed the group to "promote" the post — a paid advertisement — which enhances the reach of the post and placed it on the timelines of users who do not follow the account or seek the content out themselves.