There has always been progressive politics in movies and TV, but this new social justice takeover was a highly coordinated tidal wave; a Blitzkrieg of hard-left ideology into every possible media space.

One group of consumers noticed the threat very early on - Gamers picked up on the leftist subversion of their hobby almost immediately in 2013.  They would go on to launch "Gamergate" in 2014, a movement to expose the feminist hijacking of games journalism and the hobby at large.  They were punished for their foresight, accused of "misogyny", "bigotry", "racism" and even terrorism, but they were correct.  There was indeed a far-left agenda to dominate the gaming world and extort companies into adopting social justice propaganda. 

The plan succeeded spectacularly.  Most corporations eventually folded and instituted DEI programs outright.  Gaming developers were some of the worst perpetrators and their products quickly became replete with woke indoctrination.  The one thing they didn't count on, though, was a consumer revolt. 

It's hard to say what they expected; maybe they assumed that once the market was saturated with leftist content the average customer would give up hoping for a normal game with a good story, compelling characters and fun mechanics and simply buy whatever the critics told them to buy.  Instead, gamers stopped buying anything and walked away.

Any product with leftist messaging, race swapping, LGBT characters or situations, etc. is exposed long before the project is released.  The more insidious developers have actually sought to stop people from reporting on the content of these games using intimidation and legal measures, but nothing they do will save them.  These businesses are, rightfully, collapsing.  

More recent casualties include Ubisoft, which reportedly stands on the edge of financial ruin due to multiple woke failures.  Ubisoft is also sitting on perhaps one of the most woke AAA game releases of all time - Assassins Creed: Shadows.  

The group hitched their wagon to an activist historian named Thomas Lockley with a wild tale - The supposedly "true story" of a black slave named Yasuke who traveled on a Portuguese ship to Japan and became a samurai.  Instead of making a game about a Japanese samurai in Japan's Azuchi-Momoyama period, they chose to use Lockley's research as the basis for their plot.

(Leftists are known to be particularly hostile towards the Japanese because of their highly controlled immigration policies. Featuring a black samurai protagonist is obviously meant as a jab at Japanese culture).