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IPFS News Link • Economy - International

Zimbabwean newspaper campaign turns worthless banknotes into gold

06-28-2009 • The Guardian

A campaign to boost sales of the Zimbabwean, a newspaper that attacked Robert Mugabe's regime by using the troubled country's almost worthless bank notes to make billboard adverts, has won the top award in the outdoor category at the Cannes Lions International Advertising Festival.

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Reported By Powell Gammill

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