"Doodle-4-Google" is so much more than an art contest. Sure, the game, which received 33,000 entries last year, celebrates "the creativity of young people" by having them send in a drawing under the theme "What I’d like to do someday …" But, there's another component, as well. It also helps Google collect some very personal data on students K through 12. Along with the submission, the contest's initial Parent Consent Form asked for the child's city of birth (not current city, mind you), date of birth, the last four digits of the child's social security number, as well as complete contact info for the parents.