IPFS News Link • Entertainment: Television (TV)
Broadcasters worry about 'Zero TV' homes
• http://news.yahoo.com, By RYAN NAKASHIMAWinning back the Zero TV crowd will be one of the many issues broadcasters discuss at their national meeting, called the NAB Show, taking place this week in Las Vegas.
While show creators and networks make money from this group's viewing habits through deals with online video providers and from advertising on their own websites and apps, broadcasters only get paid when they relay such programming in traditional ways. Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.