One strong contender is Mission Motorcycles,
the San Francisco-based company behind the $30,000 R, an all-electric
bike that goes from 0 to 60 mph in a stunning 2.7 seconds.
Although technical challenges abound and cultural images of
motorcycles don't exactly overlap with the appeal of eco-friendly power,
Mission believes electricity is the way forward.
We spoke with Mark Seeger, CEO of Mission Motorcycles (and, full disclosure, a personal friend of mine — though
I don't invest in his company nor do I plan to buy one of his bikes) to
find out why he believes the all-electric motorcycle can sell.
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