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News Link • Entertainment: Games

Amazon drawing up battle plan for game console?

• http://www.dvice.com, Raymond Wong
Amazon likes to have its foot in many industries. From online shopping to e-books to Kindles, Jeff Bezos's empire seems to butt its nose everywhere. Its next interest? A game console? Perhaps.
Despite the fact that Amazon sells Kindle e-readers and Kindle Fire tablets, it's not not really hardware company. It basically gives away its Kindles at low-prices in the hopes of locking users into its video/music/book services and online shopping ecosystem. Amazon doesn't sell Kindles to make profit on the hardware, it sells at extremely low margins to push its digital services. 
Even though Amazon isn't much of a hardware company today, we know the company (and Bezos) has an interest in its own hardware. For example, it's been rumored for years that Amazon has been working on a smartphone. And (pending FAA regulation), it wants drone delivery systems to be a reality.
 

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