As part of an effort to reposition its services, LM is now offering a 100 percent money-back or reflight guarantee if the launch vehicle causes mission failure. The guarantee covers the cost of the vehicle launch, but not the cost of the satellite.

"We developed a plan which is going to be for all future non-US government contracts, which allows us to offer a 100 percent money-back guarantee or a reflight should our launch fail," said President Robert Cleave of Lockheed-Martin Commercial Launch Services. Cleave also stated that the refund or refly program is unique in the commercial launch industry. It is worth noting that Arianespace has offered a similar Launch Risk Guarantee program for a (relatively) small fee for nearly 30 years, rather than packaging it into the basic launch price.