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News Link • Business/ Commerce

McDonald's Customer Traffic Nosedive In One Chart

•, Hayley Peterson
The company reported disappointing first quarter earnings Tuesday, due in large part to a 1.7% decline in comparable sales in the U.S. McDonald's attributed the results to "challenging industry dynamics" and bad weather, which depressed customer traffic.

Globally, McDonald's comparable guest visits were down 3.1% in the first quarter, compared to a 1.9% decline during the same period a year earlier, according to the company's latest SEC filing. 

That's a drastic change from just four years ago, when the company was seeing nearly 5% growth in customer traffic annually. Growth has been slowing ever since.

Here's a look at McDonald's troubling customer traffic trends since 2010.

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