Instead of requiring the wholesale replacement of your existing watch, Modillian is a "smart strap" that turns a mechanical or "dumb" wristwatch into a smartwatch by pairing with Android smartphones via Bluetooth.

Smartwatches have all sorts of features that make them attractive even to the non-techhead. The idea of having a watch that can tell you if you have a call or message without having to dig your phone out of an awkward pocket at an inconvenient time is attractive, but it also comes with a lot of negatives.