Propaganda is used by those who want to communicate in ways that engage the emotions, and downplay rationality, in an attempt to promote a certain message. To effectively present Israel to the public, and to counter anti-Israel messages, it is necessary to understand propaganda devices.
This article applies a list of seven propaganda devices to the Israeli situation, and by doing so allows an understanding of some of the ways in which public opinion is fought for in the International arena.
Through the careful choice of words, the name calling technique links a person or an idea to a negative symbol. Creating negative connotations by name calling is done to try and get the audience to reject a person or idea on the basis of negative associations, without allowing a real examination of that person or idea.