The iconic British luxury car maker is looking to its parent company, BMW, to adopt autonomous driving technologies before the end of the decade.
"But we have already autonomous driving – we have chauffeurs," joked Rolls-Royce boss Torsten Muller-Otvos while speaking to Drive at the Paris motor show last week.
"Seriously, that certainly fits well within our brand and is maybe even considered the next step towards the effortless driving experience; letting a little robot drive your car in a very smooth and efficient way.
"But only when it is absolutely reliable, because our customers do not accept any compromises, no experiments, nothing…this needs to be perfection in is purest sense."
BMW is just one of the leading car makers currently developing driverless technologies using high-tech radar-guidance systems and stereo camera technology.