The new ranking system will instead use what it has determined to be 'truth' as its ranking tool. This Orwellian move opens the door for Google to homogenize thought and become the global arbiters of truth, with the ability to send content it declares as 'untrue' into the dustbin of obscurity.

The term ranking refers to the position at which a particular site appears in the results of a search engine query. A site or a web page is said to have a high ranking when it appears at or near the top of the list of results provided by a search. Under Google's current set up, the higher the number of incoming links to a website or page, the higher the ranking. The content is considered too, but much of it is about popularity.

According to Hal Hodson writing for New Scientist:

"This system has brought us the search engine as we know it today, but the downside is that websites are full of misinformation that can rise up the rankings, if enough people link to them."

Misinformation? A recently published paper from Google outlines how it's going to take care of that, by giving each website or page a 'truth score' determined by counting the number of 'incorrect facts' on its pages. A website having few 'false facts' will be considered trustworthy and will be able to rise in the rankings. The score computed for each page will be known as its Knowledge-Based Trust score.