Almost 4 billion global Netizens want a free and open Internet, but that challenges economics and politics of power to profit. The currency of the realm has been based on scarcity value for so long that an economics of abundance is an abstract if not bizarre concept. But the unprecedented abundance of knowledge power with the Internet has opened a Pandora's Box with abundant unexpected consequences. The global acceleration of the rate of change with the computer/Internet revolution has reflected the instant-everywhere and interactive nature of our new Net reality. Social conscience is rapidly maturing in our ubiquitous social networks. The Currency of Conscience is morphing the evolution of business with the business of conscious evolution. A paradox wrapped in a conundrum The pressure exerted by the prevailing economics of scarcity has created the global economy as we have known it. But that's changing. Where it's going is not a mystery for those who can connect the dot