China's biggest online retailer, Taobao, has been racking up serious numbers since it was founded in 2003. It's created 9.7 million jobs and is currently the 10th most visited site on the web.

Chinese photographer Huang Qingjun was recently commissioned by Taobao to document online shopping in China. He decided to offer as a diverse portrait as possible. "I wanted to find people from all directions: east, west, south and north," he told the BBC.

Qingjun discovered that even the most isolated parts of the country have started to use the internet as a point of contact to the modern world. Thanks to the growth of mobile technology, it's estimated that 81% of Chinese citizens have access to the internet. This means that people in even the most remote areas can still shop online for things they need.