The service, which was revealed in a blog post by the company, is available through Waze's mobile app. Passengers in Israel without the app can also book a ride through a separate, new app called RideWith.

"We are conducting a small, private beta test in Tel Aviv for a carpool concept," Julie Mossler, a spokesperson for Waze, tells WIRED. "Waze regularly experiments with new ideas in our backyard, and we have nothing specific to announce at this time."

The move is an interesting one from Waze, an Israeli mapping company acquired by Google in 2013 for about $1 billion—and an unlikely new player in the so-called ridesharing market. There's no doubt that ride apps are surging in popularity nowadays, with tech-savvy users who have gotten all but used to today's instant gratification economy eager to avail of such services.