Organic Authority reports that in a recent press release, Dunkin' Brands Chairman and CEO Nigel Travis said, "This is a significant undertaking on the part of our product development teams and suppliers." Travis went on to state, "However, we are committed to meet the evolving needs of our customers, including their preference for more nutritional transparency and simpler ingredients, while maintaining the great taste and the fun, vibrant colors expected from Dunkin' Donuts and Baskin-Robbins products."