A new poll confirms that identifying as a feminist makes you less attractive to the opposite sex.
Imagine my shock.
Sky Data asked people in the UK, "If someone told you they were a feminist, would it make you more or less likely to want to start a romantic relationship with them?"
While the majority of respondents said it made "no difference," 17% said it would make attraction less likely, with just 7% saying it would make a relationship more likely.
Even amongst women, a slight majority said they found male feminists more of a turn off than a turn on when it came to romantic attraction.
Participants were also asked, "Are you a feminist?"
66% answered no, with 34% saying yes. Even amongst women, a clear majority, 58% to 42% said they didn't identify as feminists.