A new level of "fact checking" and "fake news" counter attacks are coming. This time, however, it won't just be on Facebook or Twitter or Google, it will be internet and device wide. This fact checking service is being sold to the public under the name "NewsGuard" but the only thing it appears to be guarding is the establishment.

Newsguard attempts to set itself outside of the other allegedly "unbiased" fact checkers like Snopes and Politifact by setting out to monetarily cripple independent media sites by having their ads pulled.

"By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria. Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns," their website reads.