The move to quit both Facebook and Instagram came in the wake of the decision to delete "without warning or explanation the Banting7DayMealPlan," a group that advocated a diet aimed at eating "food that is as close to its natural state as possible — free from processing, additives, preservatives and sugar."

The group suspension was later overturned, but CrossFit issued a lengthy statement announcing the end of their presence on the platform.

"All activity on CrossFit, Inc.'s Facebook and Instagram accounts was suspended as of May 22, 2019, as CrossFit investigates the circumstances pertaining to Facebook's deletion of the Banting7DayMealPlan and other well-known public complaints about the social-media company that may adversely impact the security and privacy of our global CrossFit community," the statement read.