Organizers announced Friday the former Breitbart editor as the parade's grand marshal after they originally used actor Brad Pitt's name and likeness for the event.

The head of Super Happy Fun America, a group that "advocates on behalf of the straight community," told the Boston Herald that Pitt "was not super happy" about the group using his name and likeness without his consent.

"I really like his movies and his lawyers sent us a letter asking us to take his stuff down but, you know, you're allowed to do satire," John Hugo, president of Super Happy Fun America, told the newspaper.