Elon Musk is soon expected to take over Twitter Inc., following the company's acceptance of his $45 billion offer. 

Musk has pledged to promote free speech, which he described as "the bedrock of a functioning democracy." I for one am cautiously optimistic that Elon can Make Twitter Great Again.

I'm optimistic because I believe Musk is a capable leader and entrepreneur who will stand by his principles. But I'm cautious because of the ferocity of the opposition from powerful opponents of free speech. Musk's agenda, which is simply free speech on Twitter, threatens the institutions in the United States which are both beneficiaries of, and responsible for, coordinated online censorship.

The primary beneficiaries of online censorship are other Big Tech companies like Facebook and Google. Wielding monopolistic-level market share and using clandestine algorithms, these corporations enjoy the self-appointed roles of gatekeeper in the Information Age.

Google can capriciously change which news outlets to amplify, which political candidates to boost, and which businesses to promote. As a result, opinions change, votes shift, reputations are ruined, and businesses can either boom or burn.

But Big Tech censorship only works if separate platforms adopt identical policies, which is exactly how the cartel operates. Look how they each handled the Hunter Biden laptop story, COVID, and Kyle Rittenhouse in the same way.