October Prime Day Falls Flat

There are few details of Amazon's "Prime Early Access Sale" but Analysts say October Prime Day Was a Flop.

Analysts said Amazon's 48-hour "Prime Early Access Sale," which occurred on Tuesday and Wednesday, didn't give the e-commerce company the same revenue boost, or attract as much social-media buzz, as prior Prime Days. This was Amazon's second such shopping event this year. The previous one was in July. 

 Klover, a company that analyzes real-time commerce and financial data, found that households spent around 40% less during this week's event compared with the July Prime Day.

"This Prime Day seemed to be mostly just another day on Amazon," said Brian Mandelbaum, chief executive at Klover.