A new law makes porn sites liable for content deemed "harmful to minors" if it doesn't install age verification technology for anyone accessing them in Louisiana—and it's already affecting how people in the state access Pornhub. 

The law, which was signed by Louisiana's Democratic governor John Bel Edwards in June, became effective on January 1, 2023. 

The law, passed as Act 440, states: 

"Any commercial entity that knowingly and intentionally publishes or distributes material harmful to minors on the internet from a website that contains a substantial portion of such material shall be held liable if the entity fails to perform reasonable age verification methods to verify the age of individuals attempting to access the material."

A "substantial portion" is 33.3 percent or more material on a site that's "harmful to minors." 

Material that's harmful to minors, according to the act, is defined as appealing to prurient interests, and that consists of "pubic hair, anus, vulva, genitals, or nipple of the female breast; Touching, caressing, or fondling of nipples, breasts, buttocks, anuses, or genitals; Sexual intercourse, masturbation, sodomy, bestiality, oral copulation; flagellation, excretory functions, exhibitions, or any other sexual act," and lacks "serious literary, artistic, political, or scientific value" for someone under 18 years of age.