But her efforts resulted in significant backlash. On Nov. 7, 2021, Dr. Danielle Jones, an OBGYN who posts under the handle @MamaDoctorJones on YouTube, TikTok, and Twitter—and has millions of followers—put out a video accusing Bowden of "grifting," rejecting science, and profiting from those who questioned the vaccine.

The video received thousands of comments, including from Team Halo members, Dr. Zachary Rubin, a pediatrician, and Christina Kim, an oncology nurse practitioner. Team Halo is a social media influencer campaign formed as part of the United Nations Verified initiative and the Vaccine Confidence Project to increase vaccine uptake.

"That doc is problematic," Rubin wrote. Kim followed with, "Wow. That 'doctor' should have her license revoked."