In a statement, Walmart said: 'We aren't advertising on X as we've found some other platforms better reach our customers.' 

The company officially went public with its decision on Friday, with X - formerly Twitter - later confirming the retail giant had not advertised on the platform since October.

The announcement came just days after Musk went on an expletive-ridden rant during an on-stage interview where he told advertisers to 'go f*** yourself'.

Musk and his beleaguered company have been scrambling to deal with the fallout after the Tesla boss sparked outrage by promoting an anti-Semitic tweet last month.

Musk, who has been criticized by the Anti-Defamation League and Israel's Foreign Ministry for his past remarks, was responding to a man who posted a screed on X criticizing a Foundation to Combat Anti-Semitism campaign video.