Historically, Hispanics have leaned toward Democratic candidates, but this preference has been narrowing in recent elections. In 2020, 61% of Hispanic voters chose Joe Biden, compared to 36% for Trump, while in 2016, Hillary Clinton won the Hispanic vote with 58% against Trump's 19%.

A Telemundo News poll published in September indicates that Democratic advantage among Hispanics is at its lowest in the last four presidential cycles.

According to Herrera Mellado, Hispanic disengagement from the Democratic Party is driven by policies the party has championed in recent years.

"Late-term abortion policies; allowing biological men to compete in women's sports, diminishing opportunities for women; supporting transgender surgeries for minors and for detained immigrants; printing money; and endorsing policies that have led to a decline in purchasing power—about $1,000 less per month since this administration began," the analyst explained.

Herrera Mellado also emphasized the impact of the migration crisis. Customs and Border Protection (CBP) reported a historic high of 301,982 apprehensions of illegal immigrants at the southwestern border in December of last year.

"This directly affects Hispanic Americans, as it brings labor that competes directly with U.S. Hispanics. It increases demand for social services funded by taxpayers and puts additional strain on healthcare services, leading to hospital overcrowding," she added.

These are key issues for many everyday Hispanic Americans, who are pro-life (even with certain exceptions), pro-family, and support secure borders. These voters are rejecting the Democratic Party en masse, according to Herrera Mellado.

Regarding the significance of this demographic in U.S. elections, the Gateway Hispanic editor-in-chief noted that Hispanics pay attention not only to presidential elections but also to local races that directly impact daily life.

"There's a need to focus on the congressional district battles in various states, as both federal and state Senate seats can often more directly affect the lives of everyday Hispanic Americans. Not everything is about federal politics. In the U.S., local and state politics have a greater impact on voters' lives," she explained.