Back in 2022, Ukraine's President Zelensky posed for a photo shoot wearing an olive green t-shirt emblazoned with a bizarre design that read, "Come to the dark side … Dominate or Die." At the time, I wondered who thought it appropriate to even come up with such slogans, let alone have Ukraine's president wear it on his chest. The photoshoot was arranged by a British PR team. At the time, a short documentary report about this was published in social media (here's a YouTube clip).

Dennis Small, an editor at the Executive Intelligence Review, commented as follows:

"Let's remember, Zelensky is an actor … he's being given lines to read. The people providing those lines to Mr. Zelensky are two public relations (PR) firms in London who are working with Ukrainians to craft the message coming from Zelensky, which is largely directed to the West."