High on a mountaintop off one of Southern Vermont's most treacherous roads stands a white farmhouse from 1780 and a charming barn, a place two Jersey cows, Jupiter and Rain, call home.

Every morning at 8 a.m., a farmer greets the pair to begin their daily milking routine, producing raw milk—a subject as polarizing as last year's election.

Influencers are calling raw milk "liquid gold," while the FDA continues to label it "dangerous."

Where's the truth?

Is raw milk the same as pasteurized milk? Why are people going out of their way to buy raw milk on the black market? It's not exactly a psychedelic trip, so why the fuss?

Ironically, the controversy seems to be fueling the craze. The more the media bashes raw milk as a potential health hazard, the more coveted it becomes. It's the best unintentional dairy PR since the iconic Got Milk? campaign that began running in the 1990s featuring Jennifer Aniston.