Mars will continue using the synthetic dyes in its candies, reversing a pledge the company made in 2016 to remove artificial colors from all foods and snacks in its portfolio.

The company insisted to the New York Times that its products are "safe to enjoy and meet the high standards and applicable regulations set by food safety authorities around the world."

While Mars has made incremental changes — such as eliminating titanium dioxide from Skittles — it continues to rely on artificial colorings, citing challenges with cost, limited availability of natural alternatives and consumer preferences for brightly colored treats.

The National Confectioners Association, which represents candy makers, has echoed Mars' position.

"People can freely buy cannabis, THC products, alcohol, and cigarettes – but vibrantly colored candy is an issue? Give me a break," spokesman Christopher Gindlesperger told The Post.

Gindlesperger said that consumers "know that confectionery products are treats and that they contain sugar, food colors, and other FDA-approved ingredients, because candy is intrinsically transparent."

"People have a unique mindset when they enjoy chocolate and candy that is not present when interacting with other foods. Chocolate and candy are safe to enjoy as they have been for generations," he said.

Gindlesperger added that the industry is "in firm agreement that science-based evaluation of food additives will help eliminate consumer confusion and rebuild trust in our national food safety system."

"We follow and will continue to follow regulatory guidance from the authorities in this space, because consumer safety is our chief responsibility and priority."