Victoria's Secret's new CEO has announced plans to return to its 'unapologetically sexy' branding as it moves away from its woke rebrand.

The lingerie company is re-embracing its bombshell roots following years of struggling sales and a tepid response to its diverse catwalk last year.

CEO Hillary Super, 53, who took on the role in September 2024, admitted her predecessors had allowed the brand to become 'watered down'.

'At the time I took over, Victoria's Secret was regarded as inappropriate and off-color and we had to correct those mistakes,' she told the Wall Street Journal.