The backlash against financial services company JP Morgan from the Bitcoin community and supporters of BTC treasury company Strategy continued to swell on Sunday as calls to "boycott" JP Morgan grew.

The anger from the Bitcoin community followed news that the MSCI, formerly Morgan Stanley Capital International, an index company that sets criteria for index inclusion, is likely to exclude crypto treasury companies from its indexes in January 2026.

JP Morgan shared the MSCI news in a research note. "I just pulled $20 million from Chase and suing them for credit card malfeasance," real estate investor and Bitcoin advocate Grant Cardone said in response to a call to boycott the financial services giant.

"Crash JP Morgan and buy Strategy and BTC," Bitcoin advocate Max Keiser said, as the online boycott movement gained steam.