I don't get the connection...how is this racist?

This is nothing. And anybody who makes something of it hasn't looked at Folgers Coffee. Folgers and other companies have had "Black Silk" coffee for ages. Does anyone complain about it?

This is the sort of BS "racism" story usually published by politically correct diaper wetters.

Note the source for the story: "libertarianrepublican.net".  As if such could exist.

It's be more credible to see something from "freelovehooker". 

From the article: "Asked by the counter girl by two different customers who did not know each other, why they would put such a clearly racist sign in their shop, she had no explanation. The counter girl simply apologized and said to the customers, that she gets “many complaints.” 

Imagine if the store or another food establishment used a perjorative term for black boys for one of their products.