This game that is taking youth by storm is kinda freaky but not new freaky. It's the same freaky taken to deeper levels. First thing, this isn't a "Google spinoff". This app is utterly dependent upon the Google ecosystem. The first tip is you log in with your Google account. Next tip is the "app" is a bunch of data points on Google Maps/Earth. Yup, your Pokeymon is just a bunch of data points on a map that interacts with your user profile. It's all just data on Google's platforms. So now the "literati" are freaking out because "this app has access to all your Google and your Gmail and your Andriod and your chats and your selfies of you on the pooper but sorry, THEY ALREADY HAVE THAT. What's freaky is two-fold: on the one hand people still think all this neat "free software" is actually free (it's not, you are selling them your data) and on the other hand, parents accept this as good for kids with absolutely no consideration or forethought.