The jury in the landmark intellectual property case Apple v. Samsung ruled overwhelmingly in favor of Apple on Friday, awarding the iPhone maker approximately $1.05 billion in damages. Although that figure is impressive on its own, the jury’s Apple-friendly design and utility patent rulings could have an even larger effect on the mobile industry and the world’s consumers. That means you.

Samsung was quick to issue a comment to that effect. “Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer,” Samsung said in an official statement. “It will lead to fewer choices, less innovation, and potentially higher prices.”

Indeed, since the jury deemed Apple’s iPhone-related design patents and user interface patents infringed across such a wide spectrum of products, other handset makers — Android manufacturers, in particular — may find themselves in Apple’s sights for future patent litigation.