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Least Ambitious Kickstarters: Why People Run $1 Campaigns
• Wired.comRight now, 16 projects on Kickstarter have reached and exceeded the million-dollar mark. Some have become household names — Ouya, Pebble — and while they’ve engendered heavy media coverage, they’ve also raised questions about what to expect from Kickstarter as a platform. But what about the little ones — the Joe the Plumbers of the Kickstarter world?