According to a recent research conducted by Chitika Insights, the iPhone 5 leads the battle in terms of ad impressions generated in October of last year and February this year. The iPhone 5, which was released only in September of 2012, compared heavily to the Samsung Galaxy S III, released four months earlier than the Apple device.

During the first survey in October, the iPhone 5, out for less than a month, generated more web traffic than Samsung Galaxy S III – and Apple had only released it 18 days before the study was conducted. Chitika repeated the study in February, but this time, S III narrowed the lead to 2%, having a share of 49% compared to the iPhone 5’s 51%.