Branson said that more businesses should follow Apple’s example and fight back against global warming skepticism.
“Tim [Cook] took a crucial stand: he told shareholders who oppose Apple’s commitment to sustainability to ‘get out of the stock’,” Branson wrote on his blog. “He also commented on how doing business sustainably can actually improve the bottom line. This is something we strongly believe in at The B Team, which is working hard to encourage better ways of doing business for the wellbeing of people and the planet. We wholeheartedly support him.”